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ARRA

CD: Creative Director | AD: Art Director | I: Illustrator | D: Designer

As a Head of Creative with 17 years of experience, I have navigated top multinational agencies including Leo Burnett, Ogilvy, and DDB, alongside leading award-winning independent teams at Secret Tour Hong Kong. I specialize in building brand platforms that consistently win across both creative excellence and marketing effectiveness—from Cannes Lions and D&AD to Effie and Kam Fan Awards. Beyond leadership, I am a professional member of the Hong Kong Society of Illustrators and a hands-on creator pairing instinct with AI to move faster, think bolder, and hit harder.

︎: r@arra.art
Cargo Collective, Inc.
Los Angeles, Calif.
Running on Cargo