Brief: Casablanca is a brand focused on quality bedding products providing quality sleep to everyone. Introducing I-Pillow, which can improve the quality of sleep and therefore the physical and mental health of its users. Many Hong Kong adults have trouble sleeping and most cite the stress of day-to-day life as the main reason. We need to make people aware that with I-Pillow, they can get a good night’s sleep, which will relieve them of daytime stress and let their body and mind relax.
Creative: To show people that a good night’s sleep can help relieve the stress they have, we created mirror images centered around the I-Pillow. On one side, we show a character sleeping well. Mirrored on the other, we show the source of their daytime stress, also sleeping soundly. This illustrates the message of “When you sleep well, your troubles sleep well too.” We used a quirky illustration style to further reduce the feeling of stress, and to give the work an interesting, slightly dreamy tone to reflect the product’s sleep theme.
Creative: To show people that a good night’s sleep can help relieve the stress they have, we created mirror images centered around the I-Pillow. On one side, we show a character sleeping well. Mirrored on the other, we show the source of their daytime stress, also sleeping soundly. This illustrates the message of “When you sleep well, your troubles sleep well too.” We used a quirky illustration style to further reduce the feeling of stress, and to give the work an interesting, slightly dreamy tone to reflect the product’s sleep theme.
Goodnight, Troubles.
by Casablanca
2014
AD/D: arra
by Casablanca
2014
AD/D: arra
