EMOJI, NOW WITH REAL EMOTIONS.
Brief: Since 1834, Staedtler coloured pencils have helped people express themselves truly and creatively. Nowadays, however, people rely mostly on texting through mobile devices to communicate thoughts and feelings.
Creative: In Asia, emoji is a popular way to add personal touches and emotions to text messages. But are these cookie-cutter graphics enough to express every individual’s unique feelings? Introducing “MEmoji”, a mobile app that allows you to use virtual STAEDTLER coloured pencils to create your very own emoji, or MEmoji.
Result: Thousands of downloads in the iTunes App Store and Android Market; Over 2,000 MEmoji were created in the first week; People spent on average 5 minutes to create each MEmoji; Sales increased 10% and continue to grow; Most importantly, everyone could illustrate their feelings, genuinely and uniquely.
Brief: Since 1834, Staedtler coloured pencils have helped people express themselves truly and creatively. Nowadays, however, people rely mostly on texting through mobile devices to communicate thoughts and feelings.
Creative: In Asia, emoji is a popular way to add personal touches and emotions to text messages. But are these cookie-cutter graphics enough to express every individual’s unique feelings? Introducing “MEmoji”, a mobile app that allows you to use virtual STAEDTLER coloured pencils to create your very own emoji, or MEmoji.
Result: Thousands of downloads in the iTunes App Store and Android Market; Over 2,000 MEmoji were created in the first week; People spent on average 5 minutes to create each MEmoji; Sales increased 10% and continue to grow; Most importantly, everyone could illustrate their feelings, genuinely and uniquely.
MEmoji
by Staedtler
2013
AD/D/I: arra
by Staedtler
2013
AD/D/I: arra
