SELLING SLEEPING PRODUCTS ON SLEEPING COMPUTERS

SLEEP MODE BY CASABLANCA
To promote Casablanca as a brand focused on quality bedding products, we created a direct channel by turning your computer's generic sleep mode into a personalized Casablanca showroom.

RESULT
Thousands of downloads in the first week.
11,500 computers became interactive showrooms for our brand, for $0 rent.
Sales increased 10% in the first week and continue to grow.
Sleep Mode
by Casablanca
2013
AD/D: arra

Cargo Collective, Inc.
Los Angeles, Calif.