Brief: When people think of STAEDTLER, they usually think of our drawing pencils or coloured pencils. No one ever really thinks ‘Highlighter’. STAEDTLER highlighters are of the highest quality, providing exceptional readability and helping you focus on the essentials. So we needed to raise awareness of our highlighters and make them as popular and ubiquitous as the STAEDTLER pencil.
Creative: To dramatize how easy it is to spot what you’re looking for with STAEDTLER highlighters, we showed how we make one little detail stand out from an entire book. We created sculptures carved out, page by page, from actual books. The title of the book suggests the situation you’re in, and the sculpture shows how what you’re looking for is buried within its pages. Even if it’s as difficult as finding water in a desert, STAEDTLER will make that essential piece of information stand out.
Creative: To dramatize how easy it is to spot what you’re looking for with STAEDTLER highlighters, we showed how we make one little detail stand out from an entire book. We created sculptures carved out, page by page, from actual books. The title of the book suggests the situation you’re in, and the sculpture shows how what you’re looking for is buried within its pages. Even if it’s as difficult as finding water in a desert, STAEDTLER will make that essential piece of information stand out.
To the Point!
by Staedtler
2014
AD/D: arra
by Staedtler
2014
AD/D: arra
